Tag Archives: Boycott

Black Friday: the Weeklong Day

23 Nov

How many people in Spain had heard of Black Friday a decade ago?  I had through my American relations and then through its stealthy creeping into England, but when I came to Spain some 9 years ago it was not a part of the run up to Christmas.  Though other aspects of US cultural imperialism like “Trick or Treat” and Santa Claus (both purveyors of manipulation and greed) had made their presence felt, the Christmas lights did not go up until early December and sales were safely consigned to January.

Yet over the last 4 or 5 years Black Friday has steadily been gaining traction in Spain, where it has become a weeklong festival of buying, even though the discounts are often not that great.  But a bargain is a bargain, even if we don’t need it, right?

Advertisers, in pursuit of mythical ever-rising profits, constantly bombard us with the message that in order to be happy we have to accumulate more and more possessions; must always upgrade to the latest model; buy the products endorsed by our favourite celebs; and rubbing our neighbours faces in it when they can’t keep up:  Black Friday is our chance to steal a march on them.

Yet, for the majority of folk in the developed world, “Working long hours to spend money we don’t have on things we don’t need to impress people we don’t care about.” (Dave Ramsey) has become the norm.  This strikes me to be a perspicacious evaluation of life in the 21st century.

Black Friday – like its on-line counterpart, Cyber Monday – is symptomatic of our age, the Material Age, in which people are judged more by what they have than by who they are; more by vain words than by actual deeds; where the financial rewards of the “money men” far exceed that of surgeons, teachers or scientists; and where greed for material things has been recast as a virtue.

While it may be that “Money makes the world go round”, Mammon is a heartless god who can never be satisfied and the supposed gains of our greed, as with all such delusions, are but transitory: none shall pass through the grave.

Yet there is a small band of people who counterculturally eschew this American lifestyle export by boycotting vendors who have “Black Friday” sales or by foregoing shopping entirely on that particular Friday.

Jesus warned, “…where your treasure is, there your heart will be also.” (Matthew 6:21).  Where is your heart going to be on Black Friday?